Author: Gwen Patrone

If there ever was an easy way to lose money, it’s by advertising on social media.
Conversely, if there ever was an easy way to make a fortune, it’s also by advertising on social media.

In the course of stumbling through the internet I happened upon this gem from The Guardian

Audio ads are everywhere now. Podcasts, smart speakers, audio search, music streaming services and of course traditional radio all use audio ads.

In less than a year this entrepreneur has turned her idea into a multimillion-pound business all through cold calling.
And this case study shows that while cold calling is nobody’s favorite way to get business, there are times when it is still truly the best way to do it.

People love to think they make their purchases based on logic, but in reality it’s all about their cognitive biases subconsciously making their decisions for them. Remember that over 95% of purchasing decisions are emotional, not rational.