Do Your Customers ‘Eat’ Your Emails?

Maurice Sendak, author and illustrator of Where the Wild Things Are, received what he calls the highest form of compliment by a child fan who wrote him.

“Once a little boy sent me a charming card with a little drawing on it. I loved it. I answer all my children’s letters — sometimes very hastily — but this one I lingered over.”

“I sent him a card and I drew a picture of a Wild Thing on it. I wrote, ‘Dear Jim: I loved your card.'”

“Then I got a letter back from his mother and she said, ‘Jim loved your card so much he ate it.’

That to me was one of the highest compliments I’ve ever received. He didn’t care that it was an original Maurice Sendak drawing or anything.

He saw it, he loved it, he ate it.” – Maurice Sendak